Posts tagged Yahoo

Google Maps is #1!

After years of telling people that Google Maps is superior to MapQuest, the facts have finally come out.  According to TechCrunch, industry analyst firm Cowen & Co. have released results that Google Maps is way ahead of Yahoo! Maps, MapQuest and Live Search (Microsoft) Maps.  Cowen & Co. describe it as simply a matter of not having the resources to beat Google at the cartography game, direct quote below:

“Since our initial survey in July 2007, innovation at (AOL’s) MapQuest and Yahoo Maps has stagnated,” and although Microsoft has improved Live Search Maps, it remains the least popular of the four top services, said Cowen and Co. “Yahoo and MapQuest do not have the resources to keep pace and are forced to aggressively monetize a declining franchise in the maps segment.”

Here’s to everyone who told me MapQuest is “easier to use and gives faster times.”

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Multicolr Search Lab

The team over at Idée Labs have created a cool little utility that allows you to search all of Flickr by simply different hues of color!  Sounds like a simple algorithm (well, relatively), but it is really cool nonetheless.  I’m honestly not sure when you’ll look for certain color images (?) but its cool, I’ll give them that!  Maybe Yahoo can use this to look for more purple things… They do own Flickr.

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From TechCrunch: Yahoo Wants Us To “Start Wearing Purple”

Apparently Yahoo has caught the bizarre marketing bug. Today the company has launched “Start Wearing Purple”, a campaign that is trying to capitalize on the color’s reported association with “innovation and imagination” (I always thought it was tied to royalty). Purple has long been Yahoo’s official color, though the logo displayed at its web portal is now a striking red.

Yahoo's new slogan/website

Yahoo

The campaign is centered around the web portal Start Wearing Purple, which includes features like “Purple Picks” – a daily series of links to things which the Yahoo team has deemed Purple-worthy. There’s also a special Flickr Account celebrating all things purple. And over at Purple Pranks, you can watch a few bizarre setups led by Improv Everywhere’s Charlie Todd. Highlights include an elevator full of people singing a song about their favorite color whenever a stranger walks in.

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