The Weekly Tech

Apparently Yahoo has caught the bizarre marketing bug. Today the company has launched “Start Wearing Purple”, a campaign that is trying to capitalize on the color’s reported association with “innovation and imagination” (I always thought it was tied to royalty). Purple has long been Yahoo’s official color, though the logo displayed at its web portal is now a striking red.

Yahoo

The campaign is centered around the web portal Start Wearing Purple, which includes features like “Purple Picks” – a daily series of links to things which the Yahoo team has deemed Purple-worthy. There’s also a special Flickr Account celebrating all things purple. And over at Purple Pranks, you can watch a few bizarre setups led by Improv Everywhere’s Charlie Todd. Highlights include an elevator full of people singing a song about their favorite color whenever a stranger walks in.